For sellers who want to know
what actually works.

A 13-year-old DTC razor brand is using 10,000-unit body-wash batches to pull in 25-to-34-year-olds. The mechanism is reproducible — the base case for using it isn't.

10 min read·May 22, 2026

Operator Strategy

Influencer Trust Collapsed, AI Trust Is Next

A new Harris Poll survey finds 68% of US shoppers have lost trust in influencer recommendations in the past 12 months — and 75% say a single round of paid AI placements would cost AI agents the same standing. Cross-border sellers have a narrow window to be the trust layer that survives both collapses.

→

Operator Strategy

TikTok Shop's Fastest-Growing Buyer Is Over 45

TikTok Shop did $4.9 billion in U.S. sales in Q1 2026, up 46% year over year. The number everyone quoted. The number almost nobody unpacked: per Consumer Edge panel data first reported in *The Wall Street Journal*, the fastest-growing spender cohort on the platform isn't Gen Z. It's adults 45 and over

→

Academy

Step-by-step learning paths — launching this summer

Real ecommerce operators teaching what actually moves the needle. From your first $1,000 in TikTok Shop sales to scaling cross-border to $1M ARR. Be first to know when it's live.

Need a manufacturer?

Our team in China will find one. We handle the inquiry, the quote, the sample, and the production run — so you can focus on selling.

For sellers who want to knowwhat actually works.

Daily Insight

Amazon Prime Day final prep window now

TikTok Shop caps shoppable content: 3/day, 3 LIVEs/week

US ecommerce hits 16.9% of retail in Q1

Everlane sells to Shein at ~$100M; common shareholders zeroed

Shopify May release: agentic storefronts, market-scoped discounts

Trending Products

Deep Research

Why Harry's $16 Drops Work Where Subscriptions Can't